Actionable Insights

Actionable Insights

According to Forrester, 74% of firms say they want to be “data-driven,” but only 29% are successful at connecting at analytics to action. For Businesses to make those timely and outcome impacting decisions, their investments in analytics need to deliver unique insights which can then be acted upon.
Data is the lifeblood of the organization which can become a source of competitive advantage when harnessed to deliver insights beyond information. We use a combination of best of the breed solutions, frameworks and methodologies to connect to varied data sources, synthesize actionable and timely insights from data for impactful decision making. Every business scenario is unique and ought to be “composed” (much like Beethoven’s Sonata); bringing to bear a combination of talents from a whole gamut of expertise i.e., product specialists, data scientists, business analysts, and even management consultants to ensure investments in technology & ‘consulting intellect’ assuredly deliver on the business outcomes.
Taking a whole lot of essential tech & data expertise; wrangling, BI, visualization, analytics, statistics, data science; marrying it with domain intimacy and best of the breed solutions to deliver to your identified business outcomes is what we do best. We deliver actionable insights in areas of sales, marketing, customer service, finance, cyber security, HR for businesses in healthcare, manufacturing, logistics, professional services, hospitality, banking and financial services, SaaS providers, education.
Sales & Marketing analytics
identify micro-segments, build ‘next-product-to-buy’ model, consumer behavior patterns, customer churn predictability, conversion analysis, A/B testing, win/ loss analysis, velocity analysis, loyalty increase models, channel profitability, campaign effectiveness, sales revenue forecast, sales trends, voice of customer analytics.
Finance analytics
Treasury predictive analytics, bank account activity analysis for churn or passive holding status, risk and compliance modeling, revenue growth, fraud analytics, AML, predictive credit risk models, competitive product pricing models, innovative rewards, assessment of creditworthiness for underwriting and recommend optimal lines of credit, portfolio performance, liquidity positions and working capital requirements.
HR analytics
Businesses now increasingly deploy analytics models to analyze flight risk, select high-performing job applicants, identify characteristics of high-performing teams, predict compliance risks, analyze engagement and culture, and identify high-value career paths and leadership candidates..
Cybersecurity analytics
root cause analysis of security incidents; track and reduce insider threats, frauds and data leakage; real time visibility, to effectively detect, analyze, and adapt to future attacks; speedier detection and remediation of cyber threats.